1980s Milo Baughman for Directional Custom Upholstered Lounge Chair With Original Tags

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This rare lounge chair by Milo Baughman for Directional represents the refined sophistication of American modernism in the 1980s has … Read more This rare lounge chair by Milo Baughman for Directional represents the refined sophistication of American modernism in the 1980s has its original Directional paper tags (see photos). Original custom upholstery in a subtle satin-finish striped fabric, the chair combines Baughman’s clean-lined modernism with the comfort of generous armrests and deep seat. The design epitomizes Baughman’s late modern aesthetic—tailored, sculptural, and versatile enough to suit minimalist, Hollywood Regency, or contemporary interiors. The two matching pillows can be used add comfort and more importantly offers styling flexibility within a room..
Directional was one of Baughman’s primary manufacturing partners from the 1970s through the 1980s, and pieces with original tags are sought after by collectors and designers alike. In excellent condition, clean, and ready for your home.

JUNE'S THOUGHTS
What I love about this chair is how confidently it holds space without ever feeling bulky. The lines have presence, but in person it’s surprisingly petite—an easy fit even in a smaller room. I’m 5'4", and it’s wonderfully comfortable for me. The original upholstery is still in pristine condition, and I adore the subtle woven hints of blue that reveal themselves in natural light. It’s one of those pieces that looks tailored, feels inviting, and works beautifully in real homes—not just styled photos.

COLLECTOR'S NOTE
Directional partnered with Milo Baughman to bring his modernist vision to a wider market from the 1970s into the 1980s. Baughman was a pioneer of California Modern and mid-century modern style, celebrated for designs that were both livable and forward-thinking. This Directional lounge chair reflects that philosophy with its clean geometry and generous proportions, and the surviving original Directional tag anchors it firmly in his documented production. Authenticated Directional examples like this chair offer a direct line back to one of America’s most influential modernist voices.

THE PRINCIPAL'S PERSPECTIVE
This chair represents a sound investment in authenticated American modernist design. As interest in Milo Baughman continues to rise—especially his documented pieces produced by Directional—examples with original tags remain the most stable performers in the market. The chair’s original condition, clean architectural form, and connection to a pioneer of California Modern reinforce its long-term desirability.
Because it is both collectible and practical, it stands at the intersection of design history and everyday utility, which is precisely where long term value tends to hold strongest.

NOTE: The room setting is computer generated and is for inspiration only.

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