RUCHI New York is a luxury fine jewelry brand founded in 2018 by Ruchi Kotahwala, a designer with deep roots in the gemstone trade. Based in Manhattan, the brand is known for its vibrant, heirloom-quality pieces that combine rare, ethically sourced gemstones with meticulous craftsmanship. Drawing inspiration from global travel, nature, and her Indian heritage, Ruchi creates bold yet elegant designs that emphasize individuality and timeless beauty. Each piece is handmade using conflict-free gold and natural diamonds, reflecting a commitment to ethical practices and sustainability. Beyond aesthetics, RUCHI New York is dedicated to social impact, supporting women’s empowerment through education and entrepreneurship initiatives. The brand has gained recognition on red carpets and in top fashion publications, with celebrities like Oprah Winfrey and Sarah Jessica Parker among its admirers. With a flagship showroom in New York City, RUCHI offers both ready-to-wear collections and bespoke creations in a personalized, luxury setting.