Bheue is a design studio and online store, founded in Los Angeles. Our aesthetic approach is rooted in the Japanese concept “mottainai,” a term that conveys regret over waste of precious materials. The Bheue pillow line exemplifies the practice of upcycling as each piece is uniquely constructed with remnant precious cloth. Whether reupholstering a vintage sofa, repainting an old dresser, or removing the lacquer from brass, our guiding principle is the life extension of precious materials that would otherwise be discarded.