1918 Original French Canadian Wwi Victory Bond Poster, Hâtez Son Retour

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Description

Date: 1918
Size: 23 x 34.25 inches
Artist: Unknown

Posters are powerful propaganda tools. During the war, they served to … Read more Date: 1918
Size: 23 x 34.25 inches
Artist: Unknown

Posters are powerful propaganda tools. During the war, they served to reach and mobilize the population by various means and messages.

This poster is promoting the purchase of Canadian victory bonds during the First World War. Canada's first domestic war loan was raised in November 1915, but it was not until the fourth campaign in 1917 that the term Victory Loan applied. This system is also useful as a means of controlling inflation in an overstimulated economy by removing money from circulation until after the war is concluded.

Victory bonds did more than generate capital, they made civilians feel involved in their national militaries. The poster's french slogan 'hâtez son retour' (help him come home) was repeated in the English version of the poster with the slogan "Bring Him Home with the Victory Loan"

Victory Loan Trivia: Victory Loan Flags were designed to reward those communities that made significant contributions to the Victory Bond campaigns. The population of a city, town or district must have purchased a certain value in Victory Bonds and upon reaching that target the citizens were rewarded with the presentation of a Victory Loan Honour Flag.

This poster is in overall very good condition and has recently been linen backed.

From a private collection. See less