1994 Original Advertising Poster, Pause Coca-Cola (The 100 Best Posters Collection) Herbert Leupin

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Date: 1994
Size: 40.5 x 28.8 inches
Artist: Herbert Leupin
Printer: Toppan Printing Co.

About The 100 Best Posters Collection: … Read more Date: 1994
Size: 40.5 x 28.8 inches
Artist: Herbert Leupin
Printer: Toppan Printing Co.

About The 100 Best Posters Collection: This poster was originally created by Herbert Leupin in 1953 for Coca-Cola. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.

"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)

About the poster: A trumpet, a music stand, and a chair are created with simple lines against a yellow background. On the chair, as if awkwardly glued there, is the famous bottle of soda; on the music stand hangs a placard with the phrase that brings the scene to life: Take a break, drink Coca-Cola. The concept is rendered with the humor, simplicity, and elegance characteristic of this great poster artist. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.46)

This poster is in good condition with a minor rip on the bottom left corner. Ready to be framed. See less