1976 Montreal Olympics Poster - Athletics - Cojo

Details

Description

Date: 1976
Size: 16.5 x 23.5 inches
Artist: COJO (Official Olympic Organizing Committee)

About The Poster:

Original Poster from the … Read more Date: 1976
Size: 16.5 x 23.5 inches
Artist: COJO (Official Olympic Organizing Committee)

About The Poster:

Original Poster from the 1976 Montreal Olympics. This is a vintage poster and not a reproduction. A red Montreal Games Olympic symbol is in the top left.

Text reads: Jeux de la XXIe Olympiade Montreal/Games of the XXI Olympiad Montreal 1976

This series of posters, commissioned by COJO, illustrated the twenty-one sports on the program of the Games of the XXI Olympiad. Each was intended to communicate the action and immediacy of its sport. The Graphics and Design Directorate, therefore, preferred photographic techniques to drawings, where the results might have been colored by the artist's personal interpretation.

In the search for authenticity and using well defined selection criteria, COJO representatives visited Olympic sites in Munich and selected twenty-one color transparencies from among some 200,000 photos. Each photo had to be suitable for enlargement and reproduction, show readily apparent motion not contrary to the rules or special techniques of the sports, and be as spectacular as possible.

(Source document: Official Report 1976, Vol. 1, page 320) See less