Surfing Cowboys® | Original California Lifestyle & Design Studio Store

Founded in 1995 by former fashion photographers Wayne and Donna Gunther, Surfing Cowboys® is widely recognized as the original California lifestyle brand. What began as a Venice Beach photo studio organically evolved into a celebrated retail and design destination—where culture, craftsmanship, and the spirit of the West intersect.

Now based in Malibu with an off-site warehouse, the shop continues to offer an authentic slice of California style not found anywhere else. A trusted source for vintage surfboards, rare design pieces, pop culture icons, Hawaiiana, and California cool, Surfing Cowboys blends decades of cultural history with curated storytelling and timeless appeal.

Our Malibu retail location features our own line of small-batch clothing and vintage apparel alongside a thoughtfully curated selection of interior décor. While our design studio and warehouse support sourcing, styling guidance, and select installations for residential and commercial spaces, we offer consultations by appointment to ensure dedicated support for interior projects.

Known for our curated mix of vintage surfboards, pop culture artifacts, Hawaiiana, California modernism, and soulful Americana—we’ve become a go-to resource for collectors, designers, and free spirits worldwide.