Abdelghani El Karroumi, a Moroccan Berber Artisan who finds his passion making original pieces. Let’s jump into his world.

“ I was born in a modest village in the High Atlas Mountains of Morocco; My family is one of the oldest rugs producers in Morocco. I have a vast knowledge of the industry including all the creation process from start to finish.
I collaborate with local artists to develop our distinctive and unique items, which range from traditional to contemporary. In other terms, I combine ancient product-making techniques with modern designs.
Fascinated by the rich palette of patterns and colors, I am always prioritizing articles that can speak about the Moroccan culture. putting enough love, harmony, and humanity into them.
Natural materials, architecture, artistic expression, and Morocco's colors are all sources of inspiration for me.
My mission is to promote Moroccan craftsmanship and especially to empower all the team I work with. In fact, when you shop with us, you're buying a very strong social implication as we provide our female weavers with everything they need and we pay them as much as we can to honour their work !
I go the extra mile to make sure my clients' expectations are met and exceeded throughout the process.
I've found my passion, and I'm living it by sharing it Worldwide."