A Soft Idea (ASI) is all about comfort, and that begins with the exquisite feel of our throws and blankets. Texture is everything to us. When you’re snuggling under one of our stylish faux fur throws, we want you to feel enveloped in a cloud of warmth and security.
Quality, affordability and excellent customer service are ASI's top priorities. Our products are crafted from the finest cottons, chenilles and imported novelty yarns. Imports enable us to include Italian and Spanish blends, a rainbow of well-priced cotton blends, and a selection of fringed microfiber wovens.
Our founder, Claudia Vargish, personally oversees our design and quality. She listens to ASI’s customers, develops an understanding of their needs, and meets the challenge of developing unique new products.