1946 French Medication Advertisement Poster - La Douleur S'envole (Pain Flies Away) Matted

Details

Description

Date: 1946
Size: 6.75 x 8.75 inches (interior), 12.25 x 13.5 inches (exterior)
Artist: Leonetto Cappiello

From a book printed … Read more Date: 1946
Size: 6.75 x 8.75 inches (interior), 12.25 x 13.5 inches (exterior)
Artist: Leonetto Cappiello

From a book printed by the Éditions de Clermont in Paris called L. Cappiello, Sa vie et son oeuvre, this small mini-poster has been professionally matted and is ready to frame.

Cappiello is considered to be one of the greatest posterists of his age. Cappiello's approach was always image association - the idea that you don't really remember the image of the product itself, but the image of something is associated with the product ... Cappiello was the first who thoroughly understood this, and he applied it with considerable diligence in about a thousand posters.'(Rennert)

Born and raised in Livorno, Italy, Cappiello knew at a young age that he would be an artist. In his youth, Cappiello drew caricatures and sketches, which proved he had a natural talent and an ambition that would eventually lead him to Paris in pursuit of his dream.

Cappiello's portraits and posters were playful and unique, a quality that bred his success. His illustrations were clean and simple, crossing the boundaries from Belle Epoque through to Art Noveau to the more modernist approach of Art Deco while still combining styles from previous eras. Because of the simplicity of his graphics, Cappiello was able to produce nearly 1000 posters in his time and was an inspiration to many lithographers to follow. His work is sought after today and may be found in galleries and museums throughout the world. In Cappiello's later years, caricature, now more polished and refined, makes an appearance every now and again.

Professionally matted and ready to frame. See less