1977 Helene Majera for Dim “10 Years of Dim” French Fashion Advertising Poster

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Hélène Majera for DIM
“10 Years of DIM – 1967-1977”
France, 1977

A wonderfully exuberant original French advertising poster created … Read more Hélène Majera for DIM
“10 Years of DIM – 1967-1977”
France, 1977

A wonderfully exuberant original French advertising poster created by illustrator Hélène Majera to celebrate ten years of DIM.

Rendered in an irresistible palette of pink, turquoise, and blue, the composition brings together a lively cast of fashionable women inspired by different eras of lingerie and style.

Pin-up girls, dancers, glamorous figures, and retro fashion silhouettes overlap in a playful visual celebration surrounding the iconic DIM logo. The dates 1967-1977 appear at the bottom of the design, marking the anniversary.

With its energetic drawing, bold colors, fashion imagery, and distinctly playful mood, the poster perfectly captures the liberated visual culture of 1970s France, somewhere between fashion illustration, Pop Art, and advertising design.

Signed “MAJERA” within the printed composition at lower right.

Original offset advertising poster.

The reverse also bears printed material relating to DIM's tenth anniversary.

Dimensions: 24.6 in. H × 14.0 in. W
(62.5 × 35.5 cm)

Unframed and not linen-backed.

Vintage condition with visible original fold lines and small pinholes, particularly at the corners, together with minor handling and age-related wear. Please refer to the detailed photographs. See less