Vintage Bernard Villemot “Bally” Fashion Advertising Poster, Mid-20th Century

Details

Description

An original vintage Bally fashion advertising poster illustrated by celebrated French graphic artist Bernard Villemot (1911–1989).

This composition embodies Villemot’s … Read more An original vintage Bally fashion advertising poster illustrated by celebrated French graphic artist Bernard Villemot (1911–1989).

This composition embodies Villemot’s unmistakable graphic language — elongated figure, minimalist palette, bold negative space, and sensual modernist line work. The stylized female form set against a dramatic black ground creates a visually arresting and timeless statement.

Created for the Swiss luxury fashion house Bally, the poster reflects the refined glamour and graphic sophistication of mid-20th century European advertising design. Villemot’s Bally campaigns remain among his most sought-after fashion works.

Printed on textured paper with the artist’s plate signature visible in the upper right corner. As is typical of European boutique and in-store promotional posters of this period, the design features only the brand name and artist signature, without additional printer credits or copyright markings — a common practice in mid-century luxury advertising where visual purity was prioritized.

The paper exhibits natural age toning and mounting evidence on the reverse consistent with a vintage example.

Offered unframed, allowing for flexible presentation — equally striking floated in a modern gallery frame or traditionally matted.

A sophisticated addition to fashion-inspired interiors, dressing rooms, modern living spaces, or curated art collections.

Dimensions

16.625ʺ W × 25.25ʺ H See less