Large Art Deco Cinzano Sculpture by Novita, France, 1920s-1940s

Details

Description

A rare and charismatic example of early 20th‑century commercial art, this signed plaster advertising statue for Cinzano was created in … Read more A rare and charismatic example of early 20th‑century commercial art, this signed plaster advertising statue for Cinzano was created in France during the 1920s, at the height of the Art Deco movement. Sculptor Novita, known for expressive, stylized forms used in both decorative and promotional contexts, captures here the playful sophistication that defined interwar French design.

The figure’s bold contours, vibrant presence, and sculptural dynamism reflect the era’s fascination with modernity, theatricality, and brand identity. Intended as an eye‑catching display piece for cafés, bars, or boutique interiors, it embodies the spirited glamour associated with Cinzano, one of Europe’s most iconic aperitif houses. The signature adds a desirable layer of provenance, linking the work directly to a recognized creator of period advertising sculpture.

Executed in plaster with hand‑applied color, the piece carries the warm patina of age. Some small restorations are visible, expected for a nearly century‑old promotional object, yet they do not detract from its charm or structural integrity. Instead, they underscore its authenticity as a surviving artifact of early marketing artistry.

A striking collectible for enthusiasts of Art Deco sculpture, French advertising history, or branded display objects, this Cinzano statue stands as a vivid reminder of the creativity and craftsmanship that shaped the visual culture of the 1920s. See less