2002 Canadian Exhibition Postcard, "Floralie, Where Are You" From 1970's Canadian Theater Poster, Vittorio Fiorucci

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Date: 2002
Size: interior- 5 x 7 inches; with matting- 10.25 x 12 inches
Artist: Vittorio Fiorucci

About the artist: … Read more Date: 2002
Size: interior- 5 x 7 inches; with matting- 10.25 x 12 inches
Artist: Vittorio Fiorucci

About the artist: Vittorio (Vittorio Fiorucci, 1932-2008) was an influential Canadian graphic designer and poster artist, best known for his vibrant, playful, and often satirical style. Born in Zara, Italy (now Zadar, Croatia), he immigrated to Montreal in 1951, where he became a central figure in the city’s flourishing art and design scene. Over his prolific career, Vittorio produced hundreds of posters for cultural institutions, film festivals, and theater companies, including the Montreal International Jazz Festival and Centaur Theatre.

His work is instantly recognizable for its bold color palettes, expressive linework, and witty visual storytelling. Beyond posters, Vittorio also created illustrations, comic art, and the iconic green Just for Laughs festival mascot. A member of the Royal Canadian Academy of Arts, his designs captured the exuberant, cosmopolitan spirit of postwar Montreal and continue to influence Canadian visual culture today.

About this piece: This poster is a reissue from a 1970s Theater advertisement for the play Floralie, Where are you? by Roch Carrier. This performance was held at the National Arts Center in Ottawa. Floralie, Where Are You? is a poetic, dreamlike play that follows a young girl named Floralie who wakes up in a strange, whimsical world with no memory of who she is. Guided by quirky characters she meets along the way, she embarks on a journey to recover her identity and her place in the world. Blending fantasy, music, and gentle humor, the play explores themes of memory, belonging, and the power of imagination.

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