1980 Original Air France Travel Poster, Soleil (Cardboard Travel Agency Display)

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ate: 1980
Size: 24 x 39.5 inches
Artist: Roger Bezombes

An atypical Air France poster designed by Roger Bezombes in … Read more ate: 1980
Size: 24 x 39.5 inches
Artist: Roger Bezombes

An atypical Air France poster designed by Roger Bezombes in 1980 that turns traditional Air France poster art on its head: if the goal of an advertising poster is to create brand awareness and increase word-of-mouth advertising, than this poster (one of a series of 12) succeeds in ways even Bezombes couldn't have imagined.

Influenced by surrealist artists like Dali and Braque, Bezombes used symbols and motifs of destination countries in his posters. A multifaceted sculptor, painter and graphic designer, Bezombes, who died in 1994, was a bold choice for Air France: the posters he created caused as much controversy as they did conversation.

Of the origins of Air France Wikipedia says that "the company was formed on October 7, 1933 from a merger of smaller airlines and travel companies. The constituent members of Air France had already built extensive networks across Europe, the French colonies in North Africa and elsewhere. "

In excellent condition. From a private collection. See less