French Art Nouveau Tisane Gauloise Advertising Panel Poster by Paul Berthon, 1920s

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Mid-century Art Nouveau wooden advertising poster panel titled Tisane Gauloise by the French artist Paul Berthon.

This particular poster served … Read more Mid-century Art Nouveau wooden advertising poster panel titled Tisane Gauloise by the French artist Paul Berthon.

This particular poster served as an advertisement for "Tisane Gauloise," a "depurative-purgative" herbal tea advertised as purifying the blood and promoting health, available in pharmacies.

The poster exemplifies Art Nouveau characteristics with its flowing lines, naturalistic motifs (like the woman pouring the tea onto a globe, symbolising its worldwide benefit), and a focus on feminine beauty.

Although an advertisement, Berthon, like many Art Nouveau artists, designed his posters to be works of art in themselves, often minimising overt commercial branding to allow the artistic merit to stand out.

Collectors highly seek after posters by Art Nouveau masters like Berthon.

Mid-century conditions with authentic signs of patina. See less