1994 Original American Poster, Which Way Out? From Family Counseling Call (The 100 Best Posters Collection)

Details

Description

Date: 1994
Size: 18.5 x 28.75 inches
Artist: Leo Lionni
Printer: Toppan Printing Co.

About The 100 Best Posters Collection: … Read more Date: 1994
Size: 18.5 x 28.75 inches
Artist: Leo Lionni
Printer: Toppan Printing Co.

About The 100 Best Posters Collection: This poster was originally created by Leo Lionni in 1957 for the Museum of Modern Art. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.

"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)

About the poster: Commissioned by the design department of the Museum of Modern Art (New York) as an advertisement for the Family Service Association of America, this poster features a simple abstract form to symbolize emotional confusion. During the 1950s the idea of psychological counseling was not as publicly acceptable as it is today; designer Leo Lionni's goal was to overturn the perceived stigma of seeking treatment. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.62)

This poster is in good condition and ready to be framed. See less