1994 Original Pharmaceutical Poster, the Brain (The 100 Best Posters Collection) Will Burtin

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Date: 1994
Size: 40.5 x 26.5 inches
Artist: Will Burtin
Printer: Toppan Printing Co.

About The 100 Best Posters Collection: … Read more Date: 1994
Size: 40.5 x 26.5 inches
Artist: Will Burtin
Printer: Toppan Printing Co.

About The 100 Best Posters Collection: This poster was originally created by Will Burtin in 1960 for the Upjohn Pharmaceutical Company. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.

"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)

About the poster: In 1959 the Upjohn Pharmaceutical Company, for whom Will Burtin had designed exhibits and publications, funded a large model that used the latest scientific data to show the public how the brain worked. It was a milestone in exhibit design and Burtin was celebrated for the graphics that brought it to life. He also designed this startling poster to announce the project, using abstract forms to symbolize the complexity of the brain's functions. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.66)

This poster is in good condition and ready to be framed. See less