1994 Original American Poster, You Don't Have to Be Jewish (The 100 Best Posters Collection)

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Date: 1994
Size: 40.5 x 27 inches
Artist: William Taubin
Printer: Toppan Printing Co.

About The 100 Best Posters Collection: This … Read more Date: 1994
Size: 40.5 x 27 inches
Artist: William Taubin
Printer: Toppan Printing Co.

About The 100 Best Posters Collection: This poster was originally created by William Taubin in 1967 for Henry S. Levy & Sons, Inc. This is an official reissue from 1994 from the collection The 100 best posters from Europe and the United States / 1945-1990.

"In describing the rationale behind this portfolio, Hiromichi Fujita, the President of Toppan Printing Co., explains in the introduction that, "the decision to publish The 100 Best Posters from Europe and the United States 1945-1990 was motivated by our earlier collection of Japanese reproductions published four years ago . . . the first collection was intended as a small contribution to the field of graphic design, which has enjoyed an inseparable relationship with the printing industry for many years now." The selection of posters in this collection were chosen by a panel consisting of Steven Heller, Alain Weill, Milton Glaser and Yusaku Kamekura. All posters chosen (...) were reproduced and were then donated to art museums and related educational institutions in 200 locations around the world. In addition to being forms of expression, these posters, which were created in the diverse social conditions that have prevailed since the end of World War II, truly serve as a testament to the age in which they were produced." (Source: swanngalleries.com)

About the poster: In an attempt to increase the market for Levy's Jewish Rye, William Taubin drew inspiration from the diversity of New York City. The copyline, "You Don't Have to Be Jewish to Love Levy's" pushed the product out of the ghetto and into the larger world of bread consumers. The simple black-and-white photographs of African American, Native American, and Irish-American "types" eating sandwiches made with Levy's underscore the ecumenical nature of the product. The posters were hung throughout the New York subway system and were sold in poster stores for years after the campaign began. (Source: The 100 best posters from Europe and the United States / 1945-1990, p.102)

This poster is in good condition and ready to be framed. See less