French 1930s Art Deco Travel Poster, Saint Etienne, Roger Broders

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Description

Date: 1930s
Size: 24.25 x 39.5 inches


About The Poster: A fabulous Art Deco poster by the incomparable Rogers Broders. … Read more Date: 1930s
Size: 24.25 x 39.5 inches


About The Poster: A fabulous Art Deco poster by the incomparable Rogers Broders. Broders was a French illustrator best known for his travel posters promoting tourist destinations in France, both on the Cote d'Azur as well as in the French Alps. This is one of his best known posters.

The Paris Lyon Mediteranée Company, the infamous PLM railway, commissioned Broders' poster art, sponsoring his travel so he could visit the subjects of his work. From 1922 to 1932, Broders fully dedicated himself to poster art, though overall he produced fewer than 100 posters.

A book about Broders describes his style this way, "When deal­ing with a sin­gle land­scape espe­cially a moun­tain scene he con­structs his pic­ture in three grounds: The fore­ground, his view point, propped on the text, prac­ti­cally always appear­ing at the bot­tom of the poster rises above the mid­dle dis­tance, thus allow­ing for a depth of field. Trees are added to increase these effects of per­spec­tive a tech­nique he uses in a mas­terly fash­ion. The fore­ground is almost always done in dark hues, which serve to enhance and draw the atten­tion of the viewer to the cen­ter, a val­ley, where­ac­cord­ing to the cri­te­ria of his com­mis­sion, he will draw a town or a vil­lage, in a lighter shade. Finally the back­ground, where the deci­pher­ing of the pic­ture ends, rep­re­sents the moun­tains, which draws upwards the gaze of the viewer.

A lovely, very rare poster (we've never had it before), in overall very good condition.

(Pinholes in all corners and margins, minor tear on left margins, minor upper right margin. Please see photos.)

From a private collection. See less