Pure Design is a boutique design firm that delivers the highest level of creativity, service and project management. Laura Parsons and the Pure Design team have been providing their clients a full range of interior design services since 2002. We offer the capabilities of a large firm combined with the personalized service you deserve.

We approach the design of a home holistically, resulting in a flowing, visually cohesive space. Our focus is to provide our clients with a design that reflects their lifestyle and aesthetic. Our interiors lead to an ease of living, the result is an interior that is balanced, comforting and calm.

We enjoy working on residential interiors exclusively, both new construction and renovations. Laura Parsons and the Pure Design team will create a space that is uniquely yours. We work closely with builders and trades to ensure your project runs smoothly. Well known architects and builders trust Pure Design as a valued partner for your residential project.

Pure Design’s Founder, Laura Parsons, is the consummate New Englander. She grew up spending her summers in Nantucket, Martha’s Vineyard and Newport. She studied at Massachusetts College of Art and attended post graduate studies at Rhode Island School of Design and Boston Architectural College. It was her passion for antiques, fine art and beautiful textiles that led to a career in interior design. She began by working for a large showroom in the Boston Design Center. In 1999, Laura relocated to beautiful Naples, where her family had a second home. She founded her own firm in 2002. Her design firm quickly grew into a successful career. Her work earned immediate recognition for its fresh and innovative style. Laura’s approachable nature puts clients at ease, making the design process an enjoyable experience. As the owner of Pure Design, Laura’s design aesthetic is one of quiet luxury that is beautiful, functional and above all, comfortable. Laura’s keen sense of proportion, light and scale, produce interiors with a livable elegance. Her goal is to create spaces for her clients that will stand the test of time.