Chouchou Touch is a luxury home textile brand founded by designer Figen Erenel, inspired by timeless elegance, refined craftsmanship, and the art of gracious living.
Drawing on her background in upscale hospitality and interior styling, Figen creates thoughtfully designed textiles—pillows, linens, towels, and table accessories—that elevate everyday spaces with understated sophistication.
Each Chouchou Touch piece is handcrafted in small batches using carefully selected, premium materials. Produced by skilled artisans with meticulous attention to detail, every item reflects a balance of tradition, texture, and modern sensibility.
Designed to be layered, lived with, and loved, Chouchou Touch collections invite you to slow down, indulge your tactile senses, and experience the quiet luxury of a beautifully curated home.
Touch and feel the Chouchou Touch.