Details
Description
c. 1950s; Republic Pictures - Hollywood, CA
Large-format theatrical billboard poster advertising the 1957 musical romance film Panama Sal, starring …
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c. 1950s; Republic Pictures - Hollywood, CA
Large-format theatrical billboard poster advertising the 1957 musical romance film Panama Sal, starring Elena Verdugo, Edward Kemmer, and Carlos Rivas. Printed in vivid saturated color on panel stock, the poster features exuberant mid-century illustrated graphics including dancing showgirls, embracing couples, tropical musicians, and bold carnival-style typography against a bright yellow ground. Promotional text reading "A Merry Riot of Tropical Romance, Rhythm and Beautiful Girls" reinforces the film's lively Latin music and nightclub atmosphere, while the oversized "PANAMA SAL" title incorporates woven tropical texture graphics evocative of straw, matting, or island décor.
The artwork reflects the heightened visual language of postwar exploitation-adjacent musical films, blending tropical escapism, romance, dance, and pin-up influenced illustration styles that became increasingly common in 1950s American film advertising. Republic Pictures frequently employed bold graphic layouts and sensational taglines in order to compete with television and attract audiences through colorful widescreen spectacle and exoticized settings.
Posters of this scale were designed for exterior theater display, roadside advertising structures, and cinema façades, where brightly colored imagery and dramatic compositions were intended to capture attention from passing motorists and pedestrians.
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- Dimensions
- 37.5ʺW × 1ʺD × 75.5ʺH
- Styles
- Pop Art
- Art Subjects
- Pop Culture
- Frame Type
- Unframed
- Period
- 1950s
- Country of Origin
- United States
- Item Type
- Vintage, Antique or Pre-owned
- Materials
- Cardboard
- Lithograph
- Condition
- Good Condition, Original Condition Unaltered, Some Imperfections
- Color
- Mustard
- Condition Notes
- Shows moderate age-related wear throughout including scattered abrasions, surface scratches, edge wear, light creasing, and areas of discoloration. Visible vertical … moreShows moderate age-related wear throughout including scattered abrasions, surface scratches, edge wear, light creasing, and areas of discoloration. Visible vertical and horizontal fold lines from original distribution and storage remain present throughout the image field. Minor scattered losses and handling wear visible along edges and corners. less
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