Model 4964 Modular Plastic Shelving Unit by Olaf Von Bohr for Kartell, 1970s

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with the Model 4964, Olaf von Bohr created a design that perfectly captures the spirit of optimism and new beginnings … Read more with the Model 4964, Olaf von Bohr created a design that perfectly captures the spirit of optimism and new beginnings in the 1970s. Designed for Kartell, one of the most important pioneers of Italian design, the shelving unit exemplifies a time when plastics were no longer seen merely as replacements for traditional materials, but as expressions of a new, forward-looking design culture.

The open, modular construction and clean geometry give the piece a strong graphic presence. The black plastic finish underscores the futuristic character of the design and makes the shelving unit appear surprisingly modern even today. It is precisely this combination of industrial manufacturing, functionality, and playful design language that makes Kartell one of the defining design brands of the 20th century.

Originally designed as a shoe rack, the model is now equally suitable for magazines, newspapers, accessories, or the stylish organization of everyday items. This piece has an attribution mark,
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