Max Gubler Travel Poster 1950’s Lithograph

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Rare original vintage lithograph poster titled “Mit der BAHN abseits der Strasse” (With the Train Off the Road), designed by … Read more Rare original vintage lithograph poster titled “Mit der BAHN abseits der Strasse” (With the Train Off the Road), designed by acclaimed Swiss artist Max Gubler in 1955. Printed by J.C. Müller in Zürich for the Swiss Federal Railways (SBB) publicity department, this iconic piece promotes leisurely rail adventures through a dreamy, colorful landscape featuring a white tree, bright yellow sun, rolling hills in blues and purples, relaxing figures, and subtle train elements in the distance. The bold German text at the bottom ties it all together in classic mid-century style.

This is an authentic original lithograph from the 1950s—not a reproduction—making it a true collector’s item for enthusiasts of Swiss posters, vintage travel advertising, railway history, or mid-century modern art. Artist-signed in the plate (visible as “Gubler” in the design). See less