Advertising Poster from Vespa G.S, 1960

Details

Description

Vespa g.s. – c. 1960 – original vintage advertising poster – mid-century modern – 100.0x70.0 cm

the piece
this vibrant … Read more Vespa g.s. – c. 1960 – original vintage advertising poster – mid-century modern – 100.0x70.0 cm

the piece
this vibrant original advertising poster from circa 1960 promotes the iconic vespa g.s. Scooter. The image features american actor tod windsor and a companion seated on a white vespa against the scenic backdrop of the foro italico in rome. Contrasting photographic realism with a bold yellow band, the design captures the optimistic spirit of the italian "dolce vita" era.

why it matters
- captures the essence of 1960s italian style and the legendary "dolce vita" lifestyle.
- features the vespa gs, the most sporting and desirable model of the classic era.
- a rare example of photographic advertising design from the period, printed by ditta giuseppe lang in genoa.

poster details
year: c. 1960
country: italy
size: 100.0 x 70.0 cm

condition
near mint condition. Museum quality with crisp edges and vibrant colors.
take a look at the pictures. What you see is what you get.
i have official proof of authenticity such as vintage catalogs,
designer records,
or other literature sources and take full responsibility for any authenticity issues arising
from
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