Marsala Florio — Plinio Codognato — 1951 – Italian Wine

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MARSALA FLORIO — PLINIO CODOGNATO — 1951 – Italian Wine

Original Italian advertising poster for Marsala Florio designed by Plinio … Read more MARSALA FLORIO — PLINIO CODOGNATO — 1951 – Italian Wine

Original Italian advertising poster for Marsala Florio designed by Plinio Codognato. The striking composition features a powerful classical figure in red raising his arm beneath the bold yellow lettering of the Florio brand name. The dramatic lighting and monumental figure evoke the strength and vitality associated with the famous Sicilian wine. The slogan below reads “Ristora • Rinfranca • Rinforza,” emphasizing the restorative and invigorating qualities of Marsala Florio.

This 1951 printing was issued by Gros Monti & Co., Torino, and is considered a later printing of Codognato’s celebrated Marsala Florio design originally created in the early 1930s. The poster is a strong example of Italian advertising graphics of the period, combining classical imagery with modern typography.

Plinio Codognato (1878–1940) was an important Italian poster artist and illustrator whose work helped shape Italian commercial graphic design in the early twentieth century. His posters are known for their bold figures, dramatic compositions, and clear graphic impact.

Artist: Codognato, Plinio
Title: Marsala Florio
Printer: Gros Monti & Co., Torino
Size: approx. 39 x 55 inches / 140 x 100 cm
On / Off Linen: On linen
Print Technique: Lithograph
Year: 1951
Condition & Comments: Excellent condition on linen. See less