Happy Now-Rouz 2537 — Tehran Museum of Contemporary Art Poster, 1978 Iran

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Description

Original museum-issued poster published by the Tehran Museum of Contemporary Art to commemorate Now-Rouz 2537 (Persian New Year, corresponding to … Read more Original museum-issued poster published by the Tehran Museum of Contemporary Art to commemorate Now-Rouz 2537 (Persian New Year, corresponding to 1978), featuring a photograph by Roloff Beny.

This poster was purchased directly from the Tehran Museum of Contemporary Art by my family while living in Tehran in the late 1970s and has remained in private collection since. Produced just prior to the 1979 Revolution, it reflects a culturally and historically significant moment in Iran’s modern art history.

Roloff Beny was an internationally respected photographer, and museum posters incorporating fine art photography from this period are increasingly scarce. The piece combines cultural celebration with modern photographic presentation, making it appealing to collectors of Middle Eastern art, photography, and museum ephemera.

Condition: Light creasing consistent with age and original storage; no restoration.
Unframed.

A rare and evocative example of pre-Revolution Iranian museum design.

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Details
• Title: Happy Now-Rouz 2537
• Artist: Roloff Beny (photograph)
• Institution: Tehran Museum of Contemporary Art
• Date: 1978
• Medium: Offset lithographic poster
• Origin: Tehran, Iran
• Provenance: Private family collection
• Condition: Very good vintage condition See less