Large Art Deco Display Sculpture by Novita for Dior, France, 1920s

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A rare and evocative piece of early 20th‑century fashion history, this signed plaster advertising statue by Novita was created in … Read more A rare and evocative piece of early 20th‑century fashion history, this signed plaster advertising statue by Novita was created in France during the 1920s, at the height of the Art Deco movement. Sculptural, elegant, and unmistakably modern for its time, the figure embodies the refined glamour that would later become synonymous with the Dior name.

The statue presents a stylized female form with the clean geometry, elongated proportions, and poised theatricality characteristic of the Art Deco era. Designed as an in‑store display or promotional object, it bridges the worlds of sculpture and luxury branding, an early example of how couture houses used artistic craftsmanship to shape their visual identity. The signature Novita adds an additional layer of collectability, linking the piece to a sculptor known for refined commercial and decorative works of the interwar period.

Executed in plaster with a soft, matte surface, the figure carries the gentle patina of age. Some small restorations are present, consistent with its material and nearly century‑long history, yet the piece remains beautifully preserved and structurally sound. Its black base, marked with the iconic Dior name, anchors the sculpture with a bold graphic contrast.

Both a decorative object and a historical artifact, this advertising statue offers a rare glimpse into the early evolution of French luxury branding. It makes a striking statement in interiors that celebrate fashion heritage, Art Deco design, or sculptural display pieces with strong provenance. See less