Modernist Ladivfer Perfumeries Poster by Francisco De Cidón, 1903

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This wonderful advertising poster is a true gem of early 20th-century Spanish Modernism. Created by Francisco de Cidón in 1903, … Read more This wonderful advertising poster is a true gem of early 20th-century Spanish Modernism. Created by Francisco de Cidón in 1903, it uses color lithography on paper to produce this marvelous print in pure European Art Nouveau style. This particular piece won first prize in a poster competition organized by the Ladivfer perfumery. Signed and dated in the plate by the artist (F. de Cidón, 1903). Stamped in the lower left corner by the publisher, "Reclam's Font Barcelona."

Francisco de Cidón Navarro was a leading figure in early 20th-century graphic arts, creating numerous advertising posters and magazine illustrations. He won the poster competition for the Pilar Festival in Zaragoza in 1926 and 1927. Having trained under the legendary Joaquín Sorolla, Cidón became an internationally renowned poster artist whose name is synonymous with the beginnings of advertising in Spain. He was the first to feature the traditional Aragonese costume in his work. He collaborated with celebrated poster artists such as Alexandre de Riquer and Ramón Casas in numerous competitions, including the Codorniu winery competition in 1898, where Casas won second prize and Cidón third. His designs were characterized by their precision and the use of flat colors combined with a modernist touch. See less