Georges de Feure, Reader from Les Maîtres de L'Affiche, 1898

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Description

Georges de Feure (1868 - 1943)

Reader

Year of ideation: 1898
Year: 1898
Lithograph on wove paper
Publisher: Chaix

Size: … Read more Georges de Feure (1868 - 1943)

Reader

Year of ideation: 1898
Year: 1898
Lithograph on wove paper
Publisher: Chaix

Size: 40 x 29 cm
Signed in the plate, lower left

from the famous collection "Les Maîtres de l'Affiche"
Issue # 34, Special Plate, September 1898

Bottom left:
Les Maîtres de l'Affiche
Imprimerie Chaix
(Encres Lorilleux & Cie.)

Bottom right, blind stamp of publisher / edition

Excellent Condition

Literature:
"The Complete Masters of the Poster", edited by Stanley Appelbaum, Dover, New York, 1990, p. H
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About the collection "Les Maîtres de l'Affiche"

Les Maîtres de l'Affiche (The Masters of the Poster) is one of the most prestigious and influential art publications in history. Its 256 color plates have preserved for each succeeding generation a wide-ranging selection of outstanding posters from the turn of the century, when that popular art form had reached its first peak.

The earliest printed posters were chiefly typographic, with relatively few illustrated examples. But in the second half of the nineteenth century, when all types of commercial products, including printed matter, were being aesthetically upgraded, largely thanks to various arts-and-crafts movements, serious artists such as Manet began to see new possibilities in the poster medium. It was especially Jules Chéret (1836-1932) whose unique combination of artistic, technical and entrepreneurial talents was to pave the way for a true poster industry. After Chéret opened his own print shop in Paris in 1866, his work continued to inspire numerous emulators in Europe and America. from 1881 on, his shop operated as a branch of the large Chaix firm (Imprimerie Chaix)

By the 1890s the streets of every great metropolis were enlivened by large, colourful posters.
This Chaix publication, Les Maîtres de l'Affiche, was issued as separate numbered sheets measuring 40 x 29 cm. Every month for 60 months, from December 1895 through November 1900, subscribers received a wrapper containing four consecutively numbered poster. On 16 occasions the monthly wrapper also contained a bonus plate, a specially created art lithograph. Jules Chéret, artistic director of Chaix and father of the modern poster, emerged with the lion's share of the plates, one Chéret being included in each monthly issue of four, and seven of the 16 unnumbered bonus plates.

Of the 97 artists represented in Les Maîtres de l'Affiche, some were preeminent painters and printmakers at various stages of their careers: Toulouse-Lautrec, Denis, Bonnard, Vallotton, Puvis de Chavannes. Others were famous illustrators and cartoonists of the period, still well known to art collectors and bibliophiles. Forain, Caran d'Ache, Ibels, Willette, Boutet de Monvel, Léandre. But there were also all those whose names say "poster," the conquering pioneers of the new medium. Chéret himself, Mucha, Steinlen, the Beggarstaffs, Grasset, Penfield, Parrish, Bradley, Hardy The list could go on and on.
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About the Artist

Georges de Feure (1868 – 1943) was a French painter, theatrical designer, and industrial art designer in the symbolism and Art Nouveau styles.

De Feure was born in Paris. His father was an affluent Dutch architect, and his mother was Belgian. In 1886, de Feure was one of the eleven students admitted at the Rijksacademie voor Beeldende Kunsten in Amsterdam, which he did however leave very quickly for Paris since he felt that formal academic training had nothing to offer him. Being of very independent nature, de Feure never again took up formal artistic studies, and forged his own independent path. He was however influenced by Jules Chéret in his posters for the café concert but most likely was never his pupil and became the key designer of Siegfried Bing for L'Art Nouveau.

He showed work in the Exposition Universelle de Paris exhibition in 1900. He designed furniture, worked for newspapers, created theater designs for Le Chat Noir cabaret and posters. In August 1901, de Feure was nominated Chevalier de la Légion d'honneur for his contribution to the decorative arts. He died in poverty at the age of 75 years in Paris.
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Important:

. The listing is for the original lithograph.
. The cover of the issue by Jules Chéret is shown for reference.
This piece has an attribution mark,
I am sure that it is completely authentic and take full responsibility for any authenticity
issues arising from misattribution See less