Vintage Large Gold Gilt Framed French Contemporary Art Deco Poster, l'Instant Taittinger

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Vintage Large Gold Gilt Framed French Contemporary Poster “l'Instant Taittinger”.
This wonderful piece sits beautifully in its original Gold Gilt … Read more Vintage Large Gold Gilt Framed French Contemporary Poster “l'Instant Taittinger”.
This wonderful piece sits beautifully in its original Gold Gilt Wood Frame protected behind plexiglass. The Taittinger Champagne company created a timeless, modern classic advertising poster featuring a glamorous Hollywood movie star with a likeness to Grace Kelly or Catherine Deneuve.
In the 1960s, Claude Taittinger took over the family business in Champagne and renewed the brand's image with elegant and effective advertising campaigns. One of the most famous examples of this new communication style can be seen in this poster designed by Patrick Arlet for "l'instant Taittinger", which became a cult as soon as it was released.
In the foreground, a champagne glass allows us to admire in its transparency a woman in a sheath dress, evoking the beauty of Grace Kelly or Catherine Deneuve, when in fact, according to the Taittinger house itself, the model does not represent any famous person, even if the artist may have been inspired by Claude Taittinger's wife: "The wish was to create an image of refinement and haute-couture, leaving everyone's imagination free rein".
The simple and sensual lines, the contrast between the black dress and the pale blue background, reminiscent of the nuances of champagne, evoke the elegance of the Art Deco posters. Taittinger adopts a stylised image, light as champagne bubbles, with Hollywood glamour.
This poster was framed in 2003 by
New Century Picture Corp in Chicago, Illinois.
Measurements
Framed
45” height
34 3/4” width
1 1/2” depth
Inside image size
30” height
20” width See less