Betty Draper 'Mad Men' Maple Breakfast Table by Willett Furniture - Mid 20th Century

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Willett Furniture solid maple gateleg dining table. Made during the 1950s in Louisville, Kentucky. 67" wide with both leaves raised. … Read more Willett Furniture solid maple gateleg dining table. Made during the 1950s in Louisville, Kentucky. 67" wide with both leaves raised. The matching set of six Willett dining chairs -- almost identical to Betty Draper’s breakfast room chairs on Mad Men -- is also for sale in my collection. See that listing for photos.

Consider H. Willett and his brother, W.R. Willett, were in the lumber business before Consider founded the Willett Furniture Co. in 1934. At one time, they were reportedly the largest maker of cherry and maple furniture in the United States, with a 1946 profit equivalent in today’s value of $2.6 million dollars. The bedroom and dining room sets are the most sought after by collectors, along with china cabinets, sideboards, secretaries, bookcases and corner cabinets. Willett also made upholstered furniture. Willet exhibited its wares at the Chicago Furniture Show in the late 1930s and 1940s, and by the 1950s, achieved national status advertising in Better Homes and Garden, and selling to markets in Illinois, Wisconsin and Michigan. In 1956 and 1957, it advertised in states as far away as California and Oregon.

The furniture peaked in popularity after World War II, between 1946 and 1952. Louisville architect Fred H. Elswick, who designed the Kentucky Fair and Exposition Center, added to its luster by designing collections in 1950 and 1951.

“At its height, people had to wait a year to receive their furniture,” said Barry Goodall, a dealer from Middletown, Ky.

Hard times set in as competing manufacturers began making quality furniture for less. By 1962, the Willett Co. was bankrupt. See less