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Italian Alcohol Advertising Poster by Leonetto C, 1926
Bath, GB
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Details
Description
Incredibly beautiful and rare Italian Beverage Advertising poster from 1926 for bitter aperitif Felsina Ramazzotti. This huge poster features a …
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Incredibly beautiful and rare Italian Beverage Advertising poster from 1926 for bitter aperitif Felsina Ramazzotti. This huge poster features a wonderful design by Leonetto Cappiello, often called 'the father of modern advertising' because of his innovation in poster design. Leonetto Cappiello (1875–1942) was an Italian and French poster art designer and painter, primarily known for his work in Paris. He is often referred to as "the father of modern advertising" due to his innovative approach to poster design. Cappiello was born on April 9, 1875, in Livorno, Italy. He later moved to Paris, which was the centre of the art world at the time. Cappiello's unique style revolutionised the field of advertising by incorporating bold colours, simplified forms, and humorous or striking imagery. His posters captured the attention of the public and effectively promoted various products, making him a sought-after designer during his time. Throughout his career, Cappiello created a significant number of iconic posters for various industries, including food and beverages, entertainment, and travel. His distinct style and ability to convey messages in a simple yet compelling manner made him one of the most influential poster artists of his era. Founded in Milan in 1860 by Gaspare Campari. by 1920, the first of the iconic Campari cocktails were invented and the same year, Campari began to incorporate art and design into their brand working with some of the most celebrated poster designers of the day: Leonetto Cappiello, Marcello Dudovich, Adolf Hohenstein, and Marcello Nizzoli. Marcello Nizzoli was an industrial designer, architect and painter, and the father of the most famous typewriter Olivetti! This poster is sized approx. 55 x 78 inches and in Rolled Linen-Backed Excellent Condition. It will be sent rolled (unframed). This piece is attributed to the mentioned designer/maker. It has no attribution mark and no
official proof of authenticity,
however it is well documented in design history. I take full responsibility for any authenticity
issues arising from misattribution
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- Dimensions
- 55ʺW × 78ʺH
- Period
- 1920s
- Country of Origin
- Italy
- Item Type
- Vintage, Antique or Pre-owned
- Materials
- Linen
- Paper
- Condition
- Good Condition, Unknown, Some Imperfections
- Color
- Gold
Shipping Options
Standard Returns & Cancellations
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Extended Return for Trade
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Shipping charges start at $149 and based on the size and the distance between pickup and delivery
(for approximate values see table):
Delivery Type Within 50 miles radius Within 1,500 miles radius Over 1,500 miles radius International Cross-Border Shipping Price $149 - $299 $199 - $799 $449 - $899 Over $899 Transit Time 2 to 4 weeks 3 to 6 weeks 4 to 8 weeks 12 to 17 weeks - For some items, the shipping price may vary depending on the size, weight, material and/or value of the item.
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Delivery Type US Domestic International Cross-Border Shipping Price $9 - $99 $39 - $499 Transit Time 1 to 2 weeks 2 to 4 weeks - Seller Managed Delivery
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