The Mountain and the Wave the Quiksilver Story Hardcover Book by Phil Jarratt

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The Mountain and the Wave: The Quiksilver Story Hardcover Book January 1, 2006 by Phil Jarratt.
Quiksilver's much anticipated 320-page, … Read more The Mountain and the Wave: The Quiksilver Story Hardcover Book January 1, 2006 by Phil Jarratt.
Quiksilver's much anticipated 320-page, full color book “The Mountain & the Wave, The Quiksilver Story” is now available!. The book has arrived just in time for the holiday season and is the complete, inside-out story, told for the first time, of the company that has defined an industry and a culture…a company that owes its very existence to the two greatest natural playgrounds on Earth…the mountain and the wave. Back in the late 1960s, a young Australian surfer started fooling around with a design for the perfect, functional surf trunk. The trunks (or boardshorts, as they were called in Australia) he made were not perfect, but they were the best yet, and they quickly captured the attention of many of the world’s best surfers. In 1976, two young American surfers brought the brand to the U.S., at first selling imported pairs from the back of a truck as they traveled from beach to beach from surf shop to surf shop. Within a decade the company was growing so fast its shares were offered to the public. Within another decade, it was the biggest and most successful board sports company in the world. The story of Quiksilver is the story of an industry born out of a passion for living free and easy, for enjoying nature’s own playgrounds and for creating success on your own terms. It is a story certain to inspire all who ever wanted to follow a dream rather than a routine, and it is a story told here by the people who have lived it, the people who still build their working lives around the surf and the snow. In addition to collecting the opinions and reminiscences of the Quiksilver pioneers and current managers, surf writer and industry veteran Phil Jarratt has assembled a team of the very best writers, photographers and artists from across the broad spectrum of the boardriding culture to make “The Mountain and The Wave” the most complete depiction of the surf, snow and skate industry ever presented.
* Publisher ‏ : ‎ Quiksilver Entertainment, Inc; First Edition (January 1, 2006)
* Language ‏ : ‎ English
* Hardcover ‏ : ‎ 320 pages
* Item Weight ‏ : ‎ 4.28 pounds See less