As an interior designer, promoting yourself and your work on social media is an important part of growing your business. Not only is Pinterest a great tool for gathering inspo, but by making it an integral part of your marketing strategy, you can also expect to see significant traffic growth and increased brand awareness. In our latest webinar Pinning for Success, Chicago-based home and lifestyle blogger and Pinterest expert, Kyla Herbes, shares her tips for mastering the platform. The House of Hipsters Founder and Chairish Seller guides you through dozens of insider secrets for growing your brand, including how to get the most out of your boards, creative best practices, and how to master the algorithm. Get a sneak peek at some of Kyla’s tips below, and watch the full webinar HERE!
At its core, Pinterest is a discovery tool used to plan for life moments both big and small. Every month, there are over 2 billion searches on the platform. Pinners are looking for advice and ideas, and due to a low competition rate, when used properly, Pinterest can help increase traffic to your website, increase Google search rankings for your brand, and ultimately help grow your business.
Similar to Instagram, you’ll want to make sure you have a Pinterest Business Account. By making the switch you’ll gain insight into your analytics, from audience interests and likes to what content is driving traffic to your site.
Creating & Curating Boards
Kyla recommends curating 30-40 boards, with at least 25 pins each. Organize your profile to feature your most popular boards at the top, create a cohesive color story, and be sure to include boards for categories other than design, such as Fashion and Food & Drink.
Make Your Content Searchable
Pinterest is a search engine and with the right keywords and descriptions, your pins, and ultimately your business, are more likely to show up in Google search results. SEO, or search engine optimization, is driven by high quality content and keywords. Use common phrases and search terms, and make sure that all of your pins, boards and image names contain descriptions. Similar to other social media platforms, adding hashtags to your pin descriptions increases the searchability of your content.
Mastering the Smart Feed
One of the trickiest things about Pinterest is understanding the algorithm, also known as the Smart Feed, that distributes content based on a pinner’s likes and interests. In order to increase the rank of your pins, Kyla suggests pinning original, vertical images from your website in addition to repinning content from your feed.
Consistency is Key
You likely won’t see improvements overnight, but with Kyla’s tips and consistent pinning and optimizing, you can expect to see significant payback in about four to six months.
Ready for more? View the full Webinar HERE to get all of Kyla’s insider secrets for mastering Pinterest!
Lead Photo: Design by Jen Talbot Design. Photo: Dustin Halleck