Details
Description
c. 1940s; mfd. by Robertson-Dualife, Inc. for The Coca-Cola Company - Atlanta, GA
Large horizontal Coca-Cola advertising sign with iconic …
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c. 1940s; mfd. by Robertson-Dualife, Inc. for The Coca-Cola Company - Atlanta, GA
Large horizontal Coca-Cola advertising sign with iconic cream script lettering against a vivid red field, retaining "Drink Coca-Cola" branding along with "Reg. U.S. Pat. Off." text beneath the logo. The sign is mounted within a later rustic wood frame and was produced by Robertson-Dualife of Springfield, Ohio, reflecting the bold, simplified branding Coca-Cola used throughout roadside restaurants, taverns, diners, and concession spaces during the mid-twentieth century. The cream lithographed lettering exhibits visible tonal variation and mottling from age and wear, contributing to the sign's timeworn presentation.
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- Dimensions
- 59.5ʺW × 3ʺD × 23.75ʺH
- Styles
- Americana
- Period
- 1940s
- Country of Origin
- United States
- Item Type
- Vintage, Antique or Pre-owned
- Materials
- Paint
- Wood
- Condition
- Good Condition, Original Condition Unaltered, Some Imperfections
- Color
- Red
- Condition Notes
- Shows moderate age-related wear throughout including scratches, scattered color loss, abrasions, edge wear, and areas of lithographic wear throughout the … moreShows moderate age-related wear throughout including scratches, scattered color loss, abrasions, edge wear, and areas of lithographic wear throughout the lettering and red field. Additional scuffing, small losses, and surface marks are visible across the face, with concentrated wear near the lower center and edges. Wood frame shows scattered surface wear, small losses, and handling marks consistent with long-term display use. less
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