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An uncommon opportunity to acquire two beautifully preserved pieces of mid-century American advertising history: a coordinated pair of circa-1954 Morton …
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An uncommon opportunity to acquire two beautifully preserved pieces of mid-century American advertising history: a coordinated pair of circa-1954 Morton Salt promotional prints featuring food and botanical illustrations by American commercial artist Harriet Pertchik.
The larger composition presents a richly colored still life of watermelon, cantaloupe, and melon accompanied by a blue-and-white Morton Salt container. Its companion depicts golden ears of corn and delicate cotton blossoms alongside a Morton Salt container bearing the company’s familiar umbrella-girl imagery. Both compositions carry the printed “Pertchik” artist signature within the image.
Created during the golden age of American commercial illustration, these sophisticated still lifes elevate familiar kitchen and pantry subjects through beautifully balanced composition, botanical detail and remarkably lifelike color. Pertchik’s painterly realism gives the fruit, vegetables and blossoms wonderful depth and texture, while the recognizable Morton packaging firmly situates the prints within the history of mid-century American advertising.
Adding considerably to the pair’s character is the dated handwritten provenance preserved on the reverse. The inscription records framing on September 16, 1968, and reframing on March 3, 1974, documenting that these promotional prints were already being carefully preserved and displayed within approximately 14 years of their circa-1954 publication.
The sealed vintage backs, original hanging wires and handwritten dates remain intact, providing a tangible record of the artwork’s long decorative life. Surviving dated documentation of this kind is uncommon among ephemeral advertising prints and distinguishes the pair from loose, newly framed or undocumented examples.
For designers, these are precisely the sort of unexpected vintage pieces that give a room warmth, personality and the impression of having evolved naturally over time. Their softly aged palette, botanical realism and nostalgic pantry imagery feel especially at home in a Nancy Meyers–inspired kitchen, cozy cottage breakfast room, English-country pantry or thoughtfully layered grandmillennial interior.
Displayed above a café table, beside antique transferware or copper cookware, or incorporated into a salon-style arrangement of botanical studies and collected Americana, the pair offers a playful counterpoint to more formal furnishings. The prints would be equally compelling in a butler’s pantry, garden room, breakfast nook, mudroom, dining room or relaxed country kitchen.
More than decorative kitchen artwork, these vintage Morton Salt prints preserve a charming intersection of illustration, domestic life and American brand history. Their coordinated survival, printed Pertchik signatures, dated framing provenance and beautifully preserved imagery present a unique opportunity to own two authentic pieces of mid-century history with a story worth carrying forward.
DIMENSIONS
Watermelon and Melon Print
16.5″ W × 20″ H
Corn and Cotton Blossom Print
12.5″ W × 15″ H
PROVENANCE AND FRAMING HISTORY
A handwritten inscription preserved on the reverse records that the artwork was framed on September 16, 1968, and reframed on March 3, 1974. This dated notation documents more than half a century of framing and preservation history.
The inscription does not identify the original purchaser or establish a complete chain of ownership. It does, however, provide valuable evidence that the prints were being collected, framed and displayed relatively soon after their original publication. The sealed paper backs, hanging wires and handwritten notation have intentionally remained undisturbed as part of the pair’s documented history.
ARTIST AND ATTRIBUTION NOTE
Both compositions bear the printed signature “Pertchik.” Surviving examples of these same circa-1954 Morton Salt food and botanical images are consistently cataloged as the work of Harriet Pertchik, a mid-20th-century American commercial and botanical illustrator.
The images were originally created as commercial illustrations and subsequently issued as promotional color prints. Because the frames remain sealed and the sheets have not been examined outside the glass, the exact printing process and complete margins have not been independently verified.
The works are therefore cataloged as authentic vintage promotional color prints after Pertchik’s original commercial illustrations—not as original paintings, hand-signed works, artist proofs, or limited editions.
KEYWORDS
Harriet Pertchik artwork, 1954 Morton Salt prints, vintage Morton Salt advertising, vintage kitchen wall art, mid-century advertising prints, framed botanical prints, watermelon still-life art, corn botanical artwork, American commercial illustration, vintage food advertising, Morton Salt Girl decor, mid-century kitchen artwork, English-country kitchen art, cozy cottage wall decor, cottage kitchen artwork, grandmillennial wall art, Nancy Meyers–inspired kitchen, designer kitchen wall art, vintage pantry decor, breakfast-room artwork, collected cottage interior, framed Americana prints, vintage advertising collectibles, documented framing provenance, pair of framed kitchen prints
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- Dimensions
- 16.5ʺW × 1ʺD × 20ʺH
- Art Subjects
- Botanic
- Still Life
- Other
- Frame Type
- Framed
- Period
- 1950s
- Country of Origin
- United States
- Item Type
- Vintage, Antique or Pre-owned
- Materials
- Glass
- Paper
- Printmaking Materials
- Condition
- Good Condition, Unknown, Some Imperfections
- Color
- Cream
- Condition Notes
- Very good vintage condition. The visible images remain crisp, colorful, and remarkably well preserved, without obvious tears, water staining, or … moreVery good vintage condition. The visible images remain crisp, colorful, and remarkably well preserved, without obvious tears, water staining, or significant foxing. Gentle, even paper toning is consistent with age and lends the prints an appealing vintage warmth. The light-colored mats remain clean overall. The coordinating silver-tone frames display light rubbing, scattered marks, and surface mellowing appropriate to age. Both frames retain sealed paper backs and hanging wires. Because the prints have not been removed from their frames, the concealed sheet margins, reverses and precise printing process have not been examined. Please review all photographs closely as part of the condition description. less
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