Details
Description
c. 1950s-1960s; The Joseph Schlitz Brewing Company (Blatz Division) - Milwaukee, WI
Round lighted advertising sign featuring the iconic Blatz …
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c. 1950s-1960s; The Joseph Schlitz Brewing Company (Blatz Division) - Milwaukee, WI
Round lighted advertising sign featuring the iconic Blatz bottle-form character riding a unicycle while holding a foaming mug of beer. The animated figure rotates continuously in a full 360-degree loop, creating a lively kinetic display against a faux woodgrain graphic ground lettered with "BLATZ," "LOCAL PRICES," and "draft-brewed." The outer frame carries the bold declaration "MILWAUKEE'S FINEST BEER," grounding the piece firmly in mid-century tavern and barroom culture. Constructed primarily of molded plastic, this sign was designed to attract attention from across a room, combining motion and brand character in classic postwar advertising fashion.
Blatz traces its roots to mid-19th-century Milwaukee brewing and became one of the city's major beer producers, known nationally for aggressive advertising and distinctive branded characters before its eventual absorption into larger brewing conglomerates.
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- Dimensions
- 19ʺW × 5.5ʺD × 19ʺH
- Styles
- Mid-Century Modern
- Period
- Mid 20th Century
- Country of Origin
- United States
- Item Type
- Vintage, Antique or Pre-owned
- Materials
- Kinetic
- Plastic
- Condition
- Good Condition, Original Condition Unaltered, Some Imperfections
- Color
- Brown
- Condition Notes
- Overall very good vintage condition. Rotating unicyclist completes a smooth, continuous revolution. Minor surface wear, light scuffing, and age-related marks … moreOverall very good vintage condition. Rotating unicyclist completes a smooth, continuous revolution. Minor surface wear, light scuffing, and age-related marks are present throughout, consistent with long-term commercial use. No major cracks or losses observed. less
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