Details
Description
c. 1940s-1950s; A. Overholt & Co. - Cincinnati, OH
Aluminum advertising sign for Old Overholt Bottled in Bond Rye, featuring …
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c. 1940s-1950s; A. Overholt & Co. - Cincinnati, OH
Aluminum advertising sign for Old Overholt Bottled in Bond Rye, featuring bold script lettering and a restrained mid-century layout accented by a small portrait medallion. The faux woodgrain finish printed on aluminum was a common postwar cost-saving and durability-driven approach, allowing the sign to evoke traditional materials while offering improved resistance to moisture and wear. The simple, horizontal format reflects mid-century whiskey advertising priorities, emphasizing brand heritage and federal Bottled in Bond credibility over decorative excess.
A. Overholt & Co. is among the oldest names in American rye whiskey, with origins dating back to the early 19th century. In the decades following Prohibition, the brand relied heavily on its long-standing reputation and Bottled in Bond designation to signal authenticity and consistency in a crowded spirits market.
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- Dimensions
- 18ʺW × 1ʺD × 8ʺH
- Styles
- American
- Period
- Mid 20th Century
- Country of Origin
- United States
- Item Type
- Vintage, Antique or Pre-owned
- Materials
- Aluminum
- Condition
- Good Condition, Original Condition Unaltered, Some Imperfections
- Color
- Brown
- Condition Notes
- Shows scratches and surface wear across the entirety of the sign, consistent with age and commercial use. No major bends … moreShows scratches and surface wear across the entirety of the sign, consistent with age and commercial use. No major bends or structural issues observed. Graphics remain clear and legible despite honest wear. less
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