"Design and Decoration to Make Advertising More Beautiful" 1939 Carlyle, Paul and Oring, Guy

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CARLYLE, Paul and ORING, Guy

[64] pp.

McGraw-Hill Books Company, Inc.

1939

8 1/4" x 10 1/2"

Spiral-bound

Contains "cartouches … Read more CARLYLE, Paul and ORING, Guy

[64] pp.

McGraw-Hill Books Company, Inc.

1939

8 1/4" x 10 1/2"

Spiral-bound

Contains "cartouches and borders, decorations and "spots", ideas and suggestions, traditional and modern, formal and inspirational designs that merely decorate, and designs that "MAKE" advertisements, advertising campaigns, packages, etc" --Front cover. Page after page of designs to highlight all manner of ideas and products of the mid-century advertiser -- for artists of today, a useful lesson in trends and visual communication. Carlyle and Oring were a dynamic duo best known for their book "Letters and Lettering", and helped to inspire the font Carlyle Quaint. See less