American Chromtrim Point of Sale Advertising Display, 1940s

Details

Description

A rare and visually striking original mid-century retail display piece, originally used in hardware or home improvement showrooms to present … Read more A rare and visually striking original mid-century retail display piece, originally used in hardware or home improvement showrooms to present chromtrim metal mouldings to customers. The perforated upper section was designed to hold actual product samples, making this an authentic functional showroom fixture rather than a simple decorative advertising sign.

its bold red graphics, period typography and classic late 1940s american imagery make this a remarkable statement object for collectors of americana, industrial décor, retail memorabilia or interior designers looking for an unusual conversation piece.

a highly decorative and increasingly hard-to-find original point of sale display of substantial size.

manufacturer: r.d. Werner co., new york
date: 1947
origin: united states
materials: printed board / metal trim / mixed materials
dimensions:
height: 83 cm
width: 60 cm
depth: approx. 40 cm

condition:
consistent with age and authentic use. This original 1947 display shows visible signs of wear, surface scratches, scuffs, edge wear, small losses to the printed surface and general age-related patina, as shown in the photographs. These imperfections are expected for an original showroom advertising display of this age and contribute to its authenticity and vintage character. Structurally sound and highly presentable. This piece has an attribution mark,
i am sure that it is completely authentic and take full responsibility for any authenticity
issues arising from misattribution See less