Details
Description
Double-sided projecting neon trade sign reading "Johnson's Jeweler - Watch Repairing" with secondary "Loyalty" diamond motif. Hand-painted steel construction with … Read more Double-sided projecting neon trade sign reading "Johnson's Jeweler - Watch Repairing" with secondary "Loyalty" diamond motif. Hand-painted steel construction with layered cabinet and channel-mounted neon tubing forming the main lettering and illuminated emblem. The design reflects mid-century independent retail signage, with straightforward typography and service-forward wording typical of working jeweler shops. The projecting format and mounting brackets indicate original use as a street-facing blade sign, intended to draw foot traffic from both directions. The piece retains strong visual presence with warm yellow neon lettering and contrasting blue field, paired with the white lower panel for legibility. See less
- Dimensions
- 70ʺW × 8ʺD × 36ʺH
- Styles
- Art Deco
- Period
- Mid 20th Century
- Country of Origin
- United States
- Item Type
- Vintage, Antique or Pre-owned
- Materials
- Glass
- Neon
- Paint
- Steel
- Condition
- Good Condition, Original Condition Unaltered, Some Imperfections
- Color
- Navy Blue
- Condition Notes
- Shows moderate to heavy wear including paint loss, chipping, surface scratches, and oxidation consistent with age and outdoor use. Hand-painted … moreShows moderate to heavy wear including paint loss, chipping, surface scratches, and oxidation consistent with age and outdoor use. Hand-painted surface (no porcelain enamel). Neon is functional and lights as shown. Structurally sound; sign is relatively lightweight and can be moved by two people. less
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Cancellation Policy - Prior to shipping or local pickup, buyers may cancel an order for up to 48 hours, unless otherwise specified.