Campari Umbrella in the Sand by a Traub Printers Swiss 1963 Original (French Version)

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Campari Soda — Éteint la Soif — Traub — 1963

A charming and highly effective advertising poster for Campari Soda, … Read more Campari Soda — Éteint la Soif — Traub — 1963

A charming and highly effective advertising poster for Campari Soda, created for the French-speaking Swiss market. The design embraces simplicity: the phrase “Éteint la Soif” (“Quench Your Thirst”) is written directly in the sand, shaded by a Campari beach umbrella. With minimal elements, the image captures the essence of summer refreshment and Mediterranean leisure, demonstrating how understated design can create a lasting visual impact.

Printed in 1963 by Traub, this original poster was issued for the French-speaking regions of Switzerland, including Geneva and Lausanne. A corresponding Italian-language version exists with the phrase “Disseta,” reflecting the multilingual nature of the Swiss market and Campari’s broad European reach.

The poster’s clean composition and playful concept place it firmly within the tradition of mid-century beverage advertising, where strong ideas and clear messaging were central to the visual language.

Details
Title: Campari Soda — Éteint la Soif
Artist: Traub
Year: 1963
Size: 36 x 50 inches
On / Off Linen: On linen
Print Type: Offset lithograph
Condition: Excellent A
Comments: Original 1963 Campari Soda poster printed by Traub for the French-speaking Swiss market. Rare example of minimalist mid-century advertising design. See less