Vintage 1946 French "Culotte Vélo-Ski" Advertising Poster by André Wilquin – Framed Mid-Century Parisian Sportswear Lithograph

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Add a dash of playful 1940s Parisian chic to your walls with this rare original advertising poster for Mador Lingeries’ … Read more Add a dash of playful 1940s Parisian chic to your walls with this rare original advertising poster for Mador Lingeries’ iconic “Culotte Vélo-Ski.” Illustrated by renowned French artist André Wilquin, the vibrant lithograph captures a stylish blonde sportswoman in a sunny yellow sweater and plaid skirt, playfully lifting her hem to reveal the signature white culottes (bloomers) while posed with her bicycle in front of Paris’s iconic Place de la Concorde and the Luxor Obelisk. The cheeky slogan at the bottom reads: “Est indispensable aux sportives élégantes” (“Indispensable to elegant sportswomen”). Perfect for cycling, skiing, or simply looking fabulous! The lower right corner proudly displays the original Mador address: 32 et 34, Rue des Jeunes, Paris.This is not a modern reproduction (though countless cheap copies exist online for $20–$30) — it’s an authentic 1946 period piece with wonderful color saturation, crisp linework, and that unmistakable post-war French flair. Expertly framed in a handsome dark wood gallery frame with a wide cream mat and protective glazing. Ready to hang and sure to spark conversation in a home office, bike room, fashion studio, or gallery wall.

Condition: Excellent vintage condition — colors bright, no major tears, creases, or fading. Minor age-appropriate patina only adds to the charm.

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