"Paul Rand" 1999 Heller, Steven

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HELLER, Steven

[255] pp.

Phaidon

1999

11 3/4" x 10 1/4"

Rand was a major force in editorial design, advertising … Read more HELLER, Steven

[255] pp.

Phaidon

1999

11 3/4" x 10 1/4"

Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work. See less