The media landscape has changed by leaps and bounds in the past few years — so as a designer, should you still hire a publicist to get your work out into the world? In Episode 6 of the Chairish Podcast, Michael Boodro sits down with three PR industry experts — Elizabeth Blitzer, Sarah Boyd, and Lauren Urband — to discuss when hiring a publicist is a valuable investment, and when it’s not.
Get to know our expert guests:
With nearly 20 years of experience in public relations, Lauren Urband launched her career at LaForce and Stevens and Magrino Public Relations in New York before moving to Los Angeles to work as the in-house director of public relations and marketing for Kelly Wearstler. Later, Lauren worked at Starworks and HL Group until she launched her own PR company, The Consultancy PR, in 2015. Her brand clients include Chairish, Dacor, and Design Within Reach, and her designer clients include Cortney Bishop, Kevin Isbell, and Nicole Hollis, among others.
PR industry veteran Sarah Boyd has worked in a range of realms, including interior design, luxury lifestyle, real estate, and hospitality. She previously trained at LaForce and Stephens and HL Group and then ran communications for Calvin Klein Home. Two years ago, she opened her own firm, Sarah Boyd Co., focused on strategic PR and brand development. Her clients include Beth Webb, Mark Cunningham, Progress Lighting, and Waterworks.
Elizabeth Blitzer is the founder of New York-based PR agency Blitzer & Company, which focuses on PR, marketing, and brand identity. She first worked as a school teacher in Nashville, before she came to New York and started in PR at Susan Becher and Associates. Her clients include Flair and Thomas O’Brien.
In this episode, we dive into:
- How to expand PR opportunities beyond print magazines
- The limitations of Instagram
- Working with influencers
- The value of regional publications
- Exclusivity agreements
- How to leverage projects on various fronts
- The career point at which to hire a designer
- Advice for young / newer designers
- Choosing goals with clients
Check out these resources for more information:
- An intro to what publicists do via Elle Decor
- Lauren Urband’s webinar on how to generate buzz about your design business via Chairish
- An interview with Elizabeth Blitzer via the Lifestyle Edit
Connect with Chairish and our guests on Instagram: