“I can’t bear to think about anything of quality going to a landfill. Every time a client moves, I encourage them to sell or donate pieces that can’t be reused, and I will reupholster a well-made sofa three or four times.”
I’m excited to unveil the Chairish 2022 Home Furnishings Resale Report, our second annual deep dive into the state of recommerce in the home industry.
The past two and a half years have dramatically changed the way people shop for furnishings: where they’re shopping, what they’re buying, and how they’re buying it.
While the pandemic accelerated engagement in the home category, supply chain delays and increasing prices due to rising material, labor, and transportation costs have frustrated customers and threaten to dampen their interest in the category.
In this context, vintage has emerged as a compelling and increasingly mainstream alternative.
Vintage items aren't subject to rising prices or material and production delays; they already exist, so they are ready to be shipped or are available for quick local pickup.
The one-of-a-kind nature of vintage pieces counters the big box blandness of widely available newly made goods.
The environmental benefits of recommerce are undeniable, as this report will show. With over 661,660 items sold since we started the company, Chairish continues to be an essential part of the circular economy and the leader in our field.
On behalf of our community of vintage buyers and sellers—small business owners and design lovers alike—we encourage you to always consider vintage first. It's the sustainable, stylish, and practical way to shop.
Viva la Vintage!Gregg Brockway
CEO and Co-Founder
Sales In The U.S. Home Furnishings Category Massively Accelerated In 2021
Spending grew 2x faster than the year prior.
Following A Blockbuster 2021, Continued Growth Is Expected For The U.S. Home Furnishings Market
Total U.S. home furnishings spend is expected to reach $477B by 2027.2
Inclusive of All Categories, The U.S. resale market is expected to reach $289B by 2027
Resale Home Furnishings Will Grow 29% And Reach $22B By 2027
In the next five years, the home furnishings resale segment will be 29% larger than it was at the height of the explosive growth of 2021. In fact, this growth rate will be 3x as fast as traditional retail.
Within All Resale Categories, Ecommerce Is The Fastest Growing Channel
So Long, Stigma: 97% of Shoppers Say There Is None
The resale market shows no signs of slowing down, with even more growth expected this year. Past concerns about buying secondhand have mostly evaporated, with 97% of shoppers saying there is no stigma associated with buying resale furniture.1 No longer a niche hobby, shopping vintage has become mainstream.
Resale Home Furnishings Are Now Mainstream
Americans have become increasingly comfortable buying resale furniture, ranking it second only to books & media in terms of their comfort purchasing secondhand.
As Income Increases, So Does A Shopper's Affinity For Resale
Those seeking luxury goods likely turn to resale because they are looking for items that are truly unique and cannot be replicated elsewhere.
What’s Driving Resale Home Furnishings’ Explosive Growth?
COVID-19 severely disrupted global supply chains, so shoppers have turned to resale over new items for four key reasons:
Percent Difference in Consumer Furnishings Prices
Resale Attracts More Shoppers as Inflation and Financial Woes Mount
Nearly 25% of consumers cited rising prices as a reason for buying more secondhand home products. 67% agree that buying secondhand is a good way to save money.1
The Vintage Value Proposition: A Case Study
In an economically uncertain environment, resale is a financially responsible choice. For instance, purchasing a set of vintage dining chairs rather than new ones is more cost effective, environmentally friendly, and—of course—stylish.
In today’s uncertain economy, the benefits of vintage are strikingly clear. Not only are vintage goods the more stylish and eco-conscious choice, but they are the antidote to the inflationary price increases and supply chain delays frustrating shoppers. Vintage isn’t just a novel choice anymore; it’s the new and smart standard.Anna Brockway, CHAIRISH Co-Founder and President
How Vintage Supports the Circular Economy
The circular economy is powered by the four R's—the reusing, refurbishing, repairing, and reselling of products—which keep items out of landfills and extend the lives of existing pieces. The resale model reduces the need to create new products—with all their negative environmental impacts, from production waste to transportation.
Today, only 8.6% of the global economy is circular, and more than 90% of the resources used and consumed are not reused.5
The circular economy can reduce global carbon gas emissions from elements like steel, plastic, and aluminum production by 40%, or 3.7 billion tons, by 2050. The circular economy offers an opportunity to tackle hard-to-abate emissions and accelerate the transition towards a net-zero carbon economy.7
Chairish is a proud part of the sustainable circular economy. As consumer interest in the environmental benefits of resale continues to grow, and science and data continue to underscore vintage's environmental benefits, we will keep doing our part to keep beloved items in circulation.
Chairish puts the brakes on fast furniture.
661,660+ vintage, antique, and pre-owned items have been “rehomed” worldwide by Chairish Inc. since 2013.
Every Age Group Values Sustainability
Sustainability isn’t just a passion for younger shoppers—members of every generation cite it as a key factor in resale shopping.
54% of consumers agree that shopping secondhand is good for the environment.1
Resale Is Ready to Ship Now
Availability is a built-in benefit of pre-owned furniture, since vintage items by definition already exist and are ready to ship. Pre-owned items aren’t vulnerable to production delays and can be delivered via a point-to-point distribution model, reducing shipping times and transportation expenses and minimizing the environmental impact of delivery.
The option to purchase and pick up vintage products locally is also an important driver for consumers; not only does this offer convenience and fast fulfillment, but it also means purchases have a lower carbon footprint.1
Fast Furniture Spells Disaster for the Planet
In 2021, Chairish offset 341 metric tons of carbon emissions. That's like recycling nearly 15,000 bags of waste or planting 5,672 trees.11
Top 5 Vintage and Pre-owned Brands in Demand
These brands saw the highest YoY sales growth on Chairish.
Best Selling Brand Of The Year: Baker Furniture
Baker Furniture clocks in as our #1 brand with sales driven by two beloved collections.
Most Popular Dining Table Styles
Most Popular Bed Frame Styles
Most Popular Nightstand Styles
Top Trending Materials
What Chairish Shoppers Want
These are the pieces our customers are most wild about, including iconic items every vintage shopper would love to have, alongside standout statement pieces.
What Sells The Fastest on Chairish
These items tend to fly right off the shelves.
Most Unique Pieces on Chairish
These statement-making pieces are truly one of a kind, with eye-catching silhouettes and an artistic, almost sculptural spirit.
The Highest Ticket Items on Chairish
These are true collector items, including iconic pieces by noteworthy creators and design legends.
What’s Being Searched Most Coast to Coast?
Popular Search Terms By City on Chairish
Top Searched Brands By City On Chairish
Vintage and antique furnishings offer shoppers style and selection that they simply can’t find with newly made products—and often for a fraction of the price. These pieces give design lovers the personality, uniqueness, and environmental benefits that they want, without delays. Vintage is a market on the move.Noel Fahden Briceño, CHAIRISH VP OF MERCHANDISING
Resale Resonates with Designers Nationwide
“Buying vintage is one of the most sustainable things you can do. Reuse is key: Not only are you keeping things out of landfills, but you are lowering the demand for new items to be produced.”
“I hope that fast furniture—like fast fashion—doesn’t exist in the future. Furniture shouldn’t be considered to be disposable. Appreciation for our environment needs to play a bigger role in design.”
“Repurposing just makes sense! The carbon footprint of a new furnishing grows year after year and, if you’re creative and resourceful, something vintage will make an even bigger impact.”
“I always start with vintage in my designs and build from there. Buying pieces from the past that can never be re-created and are unique is special, and coincidentally, sustainable.”
All Ages Are Enthusiastic About Buying and Selling Pre-Loved Items
81.3% of people are at least considering buying pre-loved home furnishings over the next year.
Chairish’s annual Resale Report contains research and data from Global Data, a third-party analytics firm. Global Data’s assessment of the secondhand market is determined through individual retailers, official government data, industry data, and other sources. These inputs are used by analysts to model and calculate market sizes, channel sizes, and market shares. Additionally, GlobalData conducted a survey in April + May 2022 of 2,500 American adults over 18, asking specific questions about their behaviors and preferences for resale home furnishings.
Definitions & Sources
Categories are defined as follows:
- Used: Previously owned, but made within the last 30 years
- Vintage: Made within the last 30 to 100 years
- Antique: Made over 100 years ago
- Previously Owned (pre-owned): Includes used, vintage, and antique
- Secondhand: Includes used, vintage, and antique
- Home furnishings: Includes but not limited to: kitchenware, furniture, bedding, decor, books, art, rugs, and lighting
- Home goods: Includes furniture and home furnishings
- Homewares: Includes furniture and home furnishings
- The Circular Economy: The reusing, refurbishing, repairing, and reselling of items
- Recommerce: The selling of previously owned, new, or used products through physical or online distribution channels to buyers
- In-Demand Brands: Chairish evaluated brands sold on its platform based on demand and overall value
- GlobalData 2022 Resale Home Furnishings Consumer Survey
- GlobalData 2022 Resale Home Furnishings Market Research
- Chairish Internal Data and Research
Other Reports & Articles Referenced
- U.S. Bureau of Labor and Statistics, Consumer Price Index for All Urban Consumers (CPI-U): U.S. city average, by detailed expenditure category; 2022
- Circle Economy, The Circularity Gap Report; 2022
- Columbia Climate School, How Buying Stuff Drives Climate Change; December 16, 2020
- Ellen MacArthur Foundation, Completing the Picture: How The Circular Economy Tackles Climate Change; 2021
- Ellen MacArthur Foundation, The Circular Economy In Detail
- Green Living Magazine, Couches Have Carbon Footprints Too: Why Sustainable Furniture Rules; September 12, 2020
- U.S. Environmental Protection Agency, Durable Goods: Product-Specific Data | Facts and Figures about Materials, Waste and Recycling; 2021
- U.S. Environmental Protection Agency, Greenhouse Gas Equivalencies Calculator, 2022
For More Info: firstname.lastname@example.org
All third-party brand names and logos appearing in this Chairish Resale Report are trademarks and/or registered trademarks of their respective holders. No brand owners endorse or sponsor this report or have any association and/or affiliation with Chairish.